New Vehicle Retail Sales by major makers
| Maker/ Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| May. | Share | May. | Share | Jan.-May. | Share | Jan.-May. | Share | |||
| Toyota | 19,201 | 36.8% | 19,504 | 39.1% | -1.6% | 94,784 | 37.5% | 97,736 | 37.5% | -3.0% |
| Isuzu | 5,976 | 11.4% | 7,883 | 15.8% | -24.2% | 31,881 | 12.6% | 39,183 | 15.0% | -18.6% |
| Honda | 5,481 | 10.5% | 6,527 | 13.1% | -16.0% | 30,206 | 12.0% | 37,374 | 14.4% | -19.2% |
| BYD | 4,339 | 8.3% | 1,958 | 3.9% | 121.6% | 20,877 | 8.3% | 12,902 | 5.0% | 61.8% |
| MG | 2,217 | 4.2% | 1,343 | 2.7% | 65.1% | 9,106 | 3.6% | 7,626 | 2.9% | 19.4% |
| Mitsubishi | 2,186 | 4.2% | 2,383 | 4.8% | -8.3% | 11,028 | 4.4% | 12,187 | 4.7% | -9.5% |
| GWM | 1,731 | 3.3% | 532 | 1.1% | 225.4% | 5,439 | 2.2% | 3,663 | 1.4% | 48.5% |
| Ford | 1,445 | 2.8% | 1,701 | 3.4% | -15.0% | 8,002 | 3.2% | 9,651 | 3.7% | -17.1% |
| Changan | 897 | 1.7% | 718 | 1.4% | 24.9% | 4,360 | 1.7% | 2,389 | 0.9% | 82.5% |
| Nissan | 707 | 1.4% | 960 | 1.9% | -26.4% | 3,215 | 1.3% | 4,686 | 1.8% | -31.4% |
| Others | 8,049 | 15.4% | 6,362 | 12.8% | 26.5% | 33,717 | 13.3% | 32,968 | 12.7% | 2.3% |
| Total | 52,229 | 100.0% | 49,871 | 100.0% | 4.7% | 252,615 | 100.0% | 260,365 | 100.0% | -3.0% |
Thailand - Market Situation Report, Sales Volume, 2025
Thailand - Production and Sales of new vehicles
Item | May 2025 | May 2024 | Growth Y-o-Y (%) | Jan-May 2025 | Jan-May 2024 | Growth YTD (%) |
|---|---|---|---|---|---|---|
| Production | 139,186 | 126,161 | 10.3% | 594,492 | 644,951 | -7.8% |
| Domestic Sales | 52,229 | 49,871 | 4.7% | 252,615 | 260,365 | -3.0% |
| Export (CBU) | 81,071 | 89,284 | -9.2% | 371,272 | 429,969 | -13.7% |
Source: FTI (Federation of Thai Industries), Toyota Motor Thailand Co., Ltd. (TMT), various media reports
Passenger Cars
| Maker/ Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| May. | Share | May. | Share | Jan.-May. | Share | Jan.-May. | Share | |||
| Toyota | 7,093 | 32.3% | 5,761 | 30.8% | 23.1% | 33,069 | 33.7% | 27,892 | 27.5% | 18.6% |
| Honda | 3,646 | 16.6% | 3,610 | 19.3% | 1.0% | 16,542 | 16.9% | 21,250 | 20.9% | -22.2% |
| BYD | 2,657 | 12.1% | 1,101 | 5.9% | 141.3% | 9,622 | 9.8% | 9,756 | 9.6% | -1.4% |
| MG | 1,511 | 6.9% | 1,077 | 5.8% | 40.3% | 6,537 | 6.7% | 6,066 | 6.0% | 7.8% |
| Mitsubishi | 774 | 3.5% | 1,572 | 8.4% | -50.8% | 5,039 | 5.1% | 8,191 | 8.1% | -38.5% |
| GWM | 580 | 2.6% | 255 | 1.4% | 127.5% | 3,246 | 3.3% | 1,636 | 1.6% | 98.4% |
| Suzuki | 480 | 2.2% | 626 | 3.4% | -23.3% | 2,050 | 2.1% | 2,852 | 2.8% | -28.1% |
| Nissan | 423 | 1.9% | 382 | 2.0% | 10.7% | 1,720 | 1.8% | 1,784 | 1.8% | -3.6% |
| Changan | 368 | 1.7% | 85 | 0.5% | 332.9% | 1,706 | 1.7% | 276 | 0.3% | 518.1% |
| Mazda | 281 | 1.3% | 549 | 2.9% | -48.8% | 1,786 | 1.8% | 2,357 | 2.3% | -24.2% |
| Neta | 156 | 0.7% | 507 | 2.7% | -69.2% | 986 | 1.0% | 2,210 | 2.2% | -55.4% |
| Porsche | 118 | 0.5% | 132 | 0.7% | -10.6% | 640 | 0.7% | 716 | 0.7% | -10.6% |
| KIA | 65 | 0.3% | 101 | 0.5% | -35.6% | 381 | 0.4% | 430 | 0.4% | -11.4% |
| Hyundai | 22 | 0.1% | 98 | 0.5% | -77.6% | 143 | 0.1% | 721 | 0.7% | -80.2% |
| Others | 3,761 | 17.1% | 2,830 | 15.1% | 32.9% | 14,619 | 14.9% | 15,452 | 15.2% | -5.4% |
| Total | 21,935 | 100.0% | 18,686 | 100.0% | 17.4% | 98,086 | 100.0% | 101,589 | 100.0% | -3.4% |
Commercial vehicles (incl. 1-ton pickups and SUVs)
| Maker/ Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| May. | Share | May. | Share | Jan.-May. | Share | Jan.-May. | Share | |||
| Toyota | 17,436 | 34.4% | 10,443 | 25.9% | 67.0% | 88,223 | 29.5% | 67,080 | 27.0% | 31.5% |
| Isuzu | 12,947 | 25.5% | 11,139 | 27.6% | 16.2% | 86,363 | 28.9% | 77,109 | 31.0% | 12.0% |
| Ford | 4,985 | 9.8% | 4,442 | 11.0% | 12.2% | 32,574 | 10.9% | 25,157 | 10.1% | 29.5% |
| Mitsubishi | 4,545 | 9.0% | 3,468 | 8.6% | 31.1% | 26,628 | 8.9% | 22,429 | 9.0% | 18.7% |
| Honda | 1,960 | 3.9% | 3,857 | 9.6% | -49.2% | 13,551 | 4.5% | 15,445 | 6.2% | -12.3% |
| Nissan | 1,914 | 3.8% | 1,971 | 4.9% | -2.9% | 11,864 | 4.0% | 12,134 | 4.9% | -2.2% |
| MG | 1,665 | 3.3% | 233 | 0.6% | 614.6% | 8,862 | 3.0% | 1,065 | 0.4% | 732.1% |
| Chevrolet | 1,589 | 3.1% | 1,374 | 3.4% | 15.6% | 9,125 | 3.1% | 8,597 | 3.5% | 6.1% |
| Mazda | 1,418 | 2.8% | 1,203 | 3.0% | 17.9% | 9,215 | 3.1% | 6,922 | 2.8% | 33.1% |
| Hino | 1,179 | 2.3% | 1,307 | 3.2% | -9.8% | 5,671 | 1.9% | 6,403 | 2.6% | -11.4% |
| Hyundai | 377 | 0.7% | 353 | 0.9% | 6.8% | 2,456 | 0.8% | 2,118 | 0.9% | 16.0% |
| Suzuki | 311 | 0.6% | 87 | 0.2% | 257.5% | 1,513 | 0.5% | 1,406 | 0.6% | 7.6% |
| Subaru | 206 | 0.4% | 147 | 0.4% | 40.1% | 1,280 | 0.4% | 629 | 0.3% | 103.5% |
| Lexus | 66 | 0.1% | 52 | 0.1% | 26.9% | 254 | 0.1% | 241 | 0.1% | 5.4% |
| TATA | 50 | 0.1% | 63 | 0.2% | -20.6% | 392 | 0.1% | 466 | 0.2% | -15.9% |
| Scania | 32 | 0.1% | 32 | 0.1% | 0.0% | 270 | 0.1% | 239 | 0.1% | 13.0% |
| Foton | 24 | 0.0% | 0 | 0.0% | -% | 95 | 0.0% | 0 | 0.0% | -% |
| KIA | 15 | 0.0% | 10 | 0.0% | 50.0% | 65 | 0.0% | 87 | 0.0% | -25.3% |
| Changan | 4 | 0.0% | 2 | 0.0% | 100.0% | 17 | 0.0% | 10 | 0.0% | 70.0% |
| DFM | 0 | 0.0% | 134 | 0.3% | -100.0% | 345 | 0.1% | 704 | 0.3% | -51.0% |
| VW | 0 | 0.0% | 49 | 0.1% | -100.0% | 37 | 0.0% | 168 | 0.1% | -78.0% |
| Daewoo | 0 | 0.0% | 0 | 0.0% | -% | 6 | 0.0% | 4 | 0.0% | 50.0% |
| Peugeot | 0 | 0.0% | 0 | 0.0% | -% | 2 | 0.0% | 0 | 0.0% | -% |
| Land Rover | 0 | 0.0% | 8 | 0.0% | -100.0% | 0 | 0.0% | 36 | 0.0% | -100.0% |
| Mitsubishi- Fuso | 0 | 0.0% | 0 | 0.0% | -% | 0 | 0.0% | 20 | 0.0% | -100.0% |
| Mercedes- Benz | 0 | 0.0% | 0 | 0.0% | -% | 0 | 0.0% | 15 | 0.0% | -100.0% |
| Maxus | 0 | 0.0% | 0 | 0.0% | -% | 0 | 0.0% | 13 | 0.0% | -100.0% |
| Total | 50,723 | 100.0% | 40,374 | 100.0% | 25.6% | 298,808 | 100.0% | 248,497 | 100.0% | 20.2% |
Passenger Cars
| Maker/ Brand | 2018 | 2017 | Y-o-Y | 2018 | 2017 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Jun. | Share | Jun. | Share | Jan.-Jun. | Share | Jan.-Jun. | Share | |||
| Toyota | 10,310 | 27.8% | 7,449 | 25.3% | 38.4% | 53,470 | 28.1% | 45,123 | 27.9% | 18.5% |
| Honda | 8,589 | 23.1% | 9,021 | 30.7% | -4.8% | 46,287 | 24.3% | 45,983 | 28.5% | 0.7% |
| Mazda | 5,289 | 14.2% | 2,961 | 10.1% | 78.6% | 24,378 | 12.8% | 16,971 | 10.5% | 43.6% |
| Nissan | 4,457 | 12.0% | 2,973 | 10.1% | 49.9% | 21,582 | 11.3% | 16,036 | 9.9% | 34.6% |
| Mitsubishi | 2,627 | 7.1% | 2,112 | 7.2% | 24.4% | 14,473 | 7.6% | 10,108 | 6.3% | 43.2% |
| Suzuki | 2,534 | 6.8% | 1,740 | 5.9% | 45.6% | 12,319 | 6.5% | 9,348 | 5.8% | 31.8% |
| Mercedes- Benz | 1,623 | 4.4% | 1,218 | 4.1% | 33.3% | 7,521 | 4.0% | 6,664 | 4.1% | 12.9% |
| BMW | 903 | 2.4% | 800 | 2.7% | 12.9% | 5,558 | 2.9% | 4,888 | 3.0% | 13.7% |
| MG | 422 | 1.1% | 874 | 3.0% | -51.7% | 3,166 | 1.7% | 4,626 | 2.9% | -31.6% |
| KIA | 188 | 0.5% | 44 | 0.1% | 327.3% | 519 | 0.3% | 365 | 0.2% | 42.2% |
| Volvo | 108 | 0.3% | 90 | 0.3% | 20.0% | 564 | 0.3% | 598 | 0.4% | -5.7% |
| Porsche | 39 | 0.1% | 0 | 0.0% | -% | 226 | 0.1% | 0 | 0.0% | -% |
| Ford | 16 | 0.0% | 45 | 0.2% | -64.4% | 103 | 0.1% | 356 | 0.2% | -71.1% |
| Subaru | 9 | 0.0% | 10 | 0.0% | -10.0% | 27 | 0.0% | 44 | 0.0% | -38.6% |
| SsangYong | 7 | 0.0% | 5 | 0.0% | 40.0% | 35 | 0.0% | 47 | 0.0% | -25.5% |
| Proton | 4 | 0.0% | 12 | 0.0% | -66.7% | 19 | 0.0% | 47 | 0.0% | -59.6% |
| Hyundai | 3 | 0.0% | 4 | 0.0% | -25.0% | 13 | 0.0% | 32 | 0.0% | -59.4% |
| Lexus | 2 | 0.0% | 15 | 0.1% | -86.7% | 42 | 0.0% | 44 | 0.0% | -4.5% |
| Chevrolet | 1 | 0.0% | 43 | 0.1% | -97.7% | 7 | 0.0% | 153 | 0.1% | -95.4% |
| Peugeot | 0 | 0.0% | 1 | 0.0% | -100.0% | 1 | 0.0% | 6 | 0.0% | -83.3% |
| Ferrari | 0 | 0.0% | 4 | 0.0% | -100.0% | 0 | 0.0% | 16 | 0.0% | -100.0% |
| Jaguar | 0 | 0.0% | 3 | 0.0% | -100.0% | 0 | 0.0% | 28 | 0.0% | -100.0% |
| Total | 37,131 | 100.0% | 29,424 | 100.0% | 26.2% | 190,310 | 100.0% | 161,483 | 100.0% | 17.9% |
1-ton pickups
| Maker/ Brand | 2018 | 2017 | Y-o-Y | 2018 | 2017 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Jun. | Share | Jun. | Share | Jan.-Jun. | Share | Jan.-Jun. | Share | |||
| Toyota | 14,891 | 37.0% | 9,812 | 31.6% | 51.8% | 76,758 | 32.3% | 63,105 | 31.4% | 21.6% |
| Isuzu | 11,859 | 29.5% | 10,030 | 32.3% | 18.2% | 78,997 | 33.3% | 70,419 | 35.0% | 12.2% |
| Ford | 4,948 | 12.3% | 4,132 | 13.3% | 19.7% | 31,910 | 13.4% | 23,877 | 11.9% | 33.6% |
| Mitsubishi | 4,545 | 11.3% | 3,468 | 11.2% | 31.1% | 26,628 | 11.2% | 22,429 | 11.2% | 18.7% |
| Nissan | 1,725 | 4.3% | 1,738 | 5.6% | -0.7% | 10,621 | 4.5% | 9,468 | 4.7% | 12.2% |
| Chevrolet | 1,585 | 3.9% | 1,332 | 4.3% | 19.0% | 9,032 | 3.8% | 8,323 | 4.1% | 8.5% |
| Mazda | 612 | 1.5% | 504 | 1.6% | 21.4% | 3,254 | 1.4% | 3,099 | 1.5% | 5.0% |
| TATA | 29 | 0.1% | 28 | 0.1% | 3.6% | 211 | 0.1% | 299 | 0.1% | -29.4% |
| Foton | 3 | 0.0% | 0 | 0.0% | -% | 18 | 0.0% | 0 | 0.0% | -% |
| Total | 40,197 | 100.0% | 31,044 | 100.0% | 29.5% | 237,429 | 100.0% | 201,019 | 100.0% | 18.1% |
Thailand - Top 10 best selling models
| No | Maker/ Brand | Model | Jun. 2018 | Jun. 2017 | Y-o-Y | Jan.-Jun. 2018 | Jan.-Jun. 2017 | Y-o-Y |
|---|---|---|---|---|---|---|---|---|
| 1 | Toyota | Hilux | 12,882 | 8,064 | 59.7% | 63,911 | 52,167 | 22.5% |
| 2 | Isuzu | D-Max | 10,946 | 8,952 | 22.3% | 73,024 | 64,206 | 13.7% |
| 3 | Toyota | Vitz (Yaris) | 6,056 | 3,393 | 78.5% | 32,413 | 16,228 | 99.7% |
| 4 | Mazda | Demio (Mazda 2) | 4,760 | 2,552 | 86.5% | 21,721 | 14,284 | 52.1% |
| 5 | Ford | Ford Ranger | 4,499 | 3,388 | 32.8% | 27,537 | 20,276 | 35.8% |
| 6 | Mitsubishi | Triton (L200) | 3,497 | 2,311 | 51.3% | 20,300 | 15,207 | 33.5% |
| 7 | Honda | Honda City | 3,175 | 2,833 | 12.1% | 16,082 | 17,511 | -8.2% |
| 8 | Toyota | Corolla | 2,558 | 1,344 | 90.3% | 11,155 | 8,819 | 26.5% |
| 9 | Honda | Civic | 2,418 | 2,341 | 3.3% | 14,040 | 13,692 | 2.5% |
| 10 | Honda | Fit (Jazz) | 2,402 | 2,951 | -18.6% | 12,405 | 10,285 | 20.6% |
SUV
| Maker/ Brand | 2018 | 2017 | Y-o-Y | 2018 | 2017 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Jun. | Share | Jun. | Share | Jan.-Jun. | Share | Jan.-Jun. | Share | |||
| Honda | 1,960 | 29.2% | 3,857 | 69.9% | -49.2% | 13,551 | 34.7% | 15,445 | 61.8% | -12.3% |
| Toyota | 1,830 | 27.2% | 0 | 0.0% | -% | 7,449 | 19.1% | 0 | 0.0% | -% |
| MG | 1,665 | 24.8% | 233 | 4.2% | 614.6% | 8,862 | 22.7% | 1,065 | 4.3% | 732.1% |
| Mazda | 806 | 12.0% | 699 | 12.7% | 15.3% | 5,961 | 15.3% | 3,823 | 15.3% | 55.9% |
| Subaru | 206 | 3.1% | 147 | 2.7% | 40.1% | 1,280 | 3.3% | 629 | 2.5% | 103.5% |
| Nissan | 144 | 2.1% | 169 | 3.1% | -14.8% | 913 | 2.3% | 2,196 | 8.8% | -58.4% |
| Lexus | 66 | 1.0% | 52 | 0.9% | 26.9% | 254 | 0.7% | 241 | 1.0% | 5.4% |
| Ford | 37 | 0.6% | 310 | 5.6% | -88.1% | 664 | 1.7% | 1,280 | 5.1% | -48.1% |
| Chevrolet | 4 | 0.1% | 42 | 0.8% | -90.5% | 93 | 0.2% | 274 | 1.1% | -66.1% |
| Peugeot | 0 | 0.0% | 0 | 0.0% | -% | 2 | 0.0% | 0 | 0.0% | -% |
| Land Rover | 0 | 0.0% | 8 | 0.1% | -100.0% | 0 | 0.0% | 36 | 0.1% | -100.0% |
| KIA | 0 | 0.0% | 2 | 0.0% | -100.0% | 0 | 0.0% | 8 | 0.0% | -100.0% |
| Hyundai | 0 | 0.0% | 0 | 0.0% | -% | 0 | 0.0% | 1 | 0.0% | -100.0% |
| Total | 6,718 | 100.0% | 5,519 | 100.0% | 21.7% | 39,029 | 100.0% | 24,998 | 100.0% | 56.1% |
Source: Toyota Motor Thailand Co., Ltd. (TMT)